Students at Buckinghamshire New University have come up with ideas to help SignHealth communicate its campaigns and events.
SignHealth’s Hannah Holt and Jenny Angliss spent a morning with students in Bucks Business School studying a module in marketing communications.
The tasks included launching campaigns for primary school children to design a new mascot for the charity, and ways to promote Deaf Awareness Week in May.
Hannah, Fundraising & Supporter Care Assistant at SignHealth, studied BA (Hons) Public Relations and Marketing Communications at Bucks New University, and returned to lead the session with Jenny.
The students came up with lots of fresh and exciting ideas
Jenny said: “We were delighted to be invited to Bucks New University to work with the students. The students came up with lots of fresh and exciting ideas for us to take back to the charity.
“We hope they in turn left the session knowing a little more about deafness and the work of SignHealth. Hopefully this will be the start of a really positive relationship between SignHealth and the University.”
Lecturer Ruth Hickmott said: “This was an exercise in communications and a fascinating example of marketing communications in the complex world of charity – led by SignHealth’s communication team.
“It focused on social media marketing communications with an audience who experience communication challenges.”
Hufriya Mehta, studying BA (Hons) Marketing, said: “This was a fun and engaging way to help raise awareness of the charity’s campaigns and to find out about different ways to communicate to their audience.”