I’m at Starbucks HQ in London with Toro Manca and his team from the Starbucks branch in Canary Wharf. The team have been raising money for SignHealth by taking part in our annual fundraising event sign2sing.
It all started when Toro was working at another branch and noticed that he was serving a lot of deaf customers. He decided he could provide a better service if he learned BSL. Toro is now studying for Level 3 in BSL and has been encouraging other staff to learn too. As a result, the team decided to get involved with sign2sing. They learned the specially written song, Joining Hands Together, and accompanying signs. They even made a video of their performance.
Today they’re sharing their achievements with support centre staff, including the Starbucks UK leadership team and managing director Mark Fox. Toro and deaf colleague Chris lead a signed coffee tasting session and teach their colleagues a few simple signs. Then it’s my turn to present to the group. I tell them how fundraising by corporate businesses like Starbucks makes a huge difference to the lives of vulnerable deaf people.
It’s brilliant to have the support of Starbucks and other businesses. Research shows that giving makes us happier than receiving. You can really see that with our corporate supporters. The staff have lots of fun and get involved in so many ways; they run races, take on challenges, hold team building days and come up with creative fundraising ideas of their own.
Being a corporate supporter sends a really powerful, positive message about your business while you’re helping improve the lives of others.
Everyone’s a winner!